13 May 2026
AI for your business: where to actually start
Everyone's telling you AI matters. Almost no one's telling you what to do. Three places almost any business can start — and one thing not to do.
What we publish here reflects how we actually work — the frameworks we reach for, the patterns we have found useful, and the tensions we have not yet resolved. None of it is published to demonstrate range. It is published because we found it worth thinking through — and because the people we work with tend to find it useful when they can see how we reason before we are in the room together.
The format varies. Occasionally long. More often short. We are not trying to build a publication. We are trying to make our thinking legible.
Everyone's telling you AI matters. Almost no one's telling you what to do. Three places almost any business can start — and one thing not to do.